This pop-up bike rack is designed to take over a parking space

On a day in late February, a shed-like vehicle pulled up in front of a Bottega Veneta store on a high-end shopping street in Amsterdam and parked for the day. Inside the structure–exactly the size of one parking place–was a bike rack designed to bring extra infrastructure to an area where it’s difficult to find a place to lock a bicycle, even in bike-obsessed Amsterdam.

“It ‘steals’ a car parking space, to allow parking for eight bicycles,” says Hugo Velthuis, manager of Union, a Dutch bike brand that worked with the creative agency Natwerk on the intervention. “[It’s] an innovative way to give bikes priority over cars.”

On a day in late February, a shed-like vehicle pulled up in front of a Bottega Veneta store on a high-end shopping street in Amsterdam and parked for the day. Inside the structure–exactly the size of one parking place–was a bike rack designed to bring extra infrastructure to an area where it’s difficult to find a place to lock a bicycle, even in bike-obsessed Amsterdam.

“It ‘steals’ a car parking space, to allow parking for eight bicycles,” says Hugo Velthuis, manager of Union, a Dutch bike brand that worked with the creative agency Natwerk on the intervention. “[It’s] an innovative way to give bikes priority over cars.”

Even in Amsterdam, where there are far more bikes than cars–and in a country that is struggling to reach ambitious goals to cut its carbon footprint–the intervention faced some resistance. “We had an interesting discussion with a shopkeeper who told us his clients want to come by car and want to be able to park nearby,” says Velthius. “But we think we can turn that mind-set around by making the city better accessible for bikes and leave less space for cars. By this, we hope car addicts consider switching to cycling.”

The team may now move the pop-up bike rack to other locations. “We just wanted to make a bold statement and fuel the discussion,” he says. “But it is a good idea that got great response from a lot of people. We even caught interest from other cities and states. So, yes, it is very well possible we will be using it quite more often.”

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